Frequently Asked Questions
Q: What is HeartFood?
HeartFood is an app retail store offering the healthiest products with a natural and organic product focus.
We make it inspiring and easy for you to buy better food by recommending healthier choices when you are shopping or putting together your grocery list
We cover 95% of barcoded food products available on Australian shelves. We use the new Australian Government endorsed health star rating system to make comparisons of barcoded food products. http://healthstarrating.gov.au/internet/healthstarrating/publishing.nsf/content/home
We are currently trialing the HeartFood concept and if successful will carry around 2,000 of the highest quality food products. We will deliver to your door.
Our mission is to take healthy eating mainstream and open everyone’s eyes to the power of healthy eating.
Q: Why did you start HeartFood?
We all have a personal story about the healing power of good food and the struggles some of our friends and families have had with lifestyle diseases such as diabetes and obesity.
Before the mass production and mass marketing of food from the 1950’s it was easier to eat healthier food as choice was restricted and products more wholesome. Today this is not the case. It is difficult to sort through the the marketing claims, labeling, ingredients and manufacturing processes used on food products to find the best one’s.
We can make a difference. We want to make it inspiring and easy for people to pick something healthier when they shop. We will do this using technology and providing the best products in our store.
Q: Why do you use Health Star ratings to compare products?
The Australian food industry backed by the Australian Government recently implemented the Health Star rating system for all foods sold in Australia. It is not mandatory.
It works by rating the nutrition value of food so that products in a category can be compared to each other. This is the first time this has been done at this scale in any country. The system is not perfect and will throw up the occasional ‘odd’ rating. However it is a great start and we belive over time it will be refined and get better and better.
It provides an industry-backed system to compare food (in the same category) that most people agree with. This is why we support and use it
To find out more about the government endorsed health Star Rating system go to: http://healthstarrating.gov.au/internet/healthstarrating/publishing.nsf/content/home
Q: What kinds of products will HeartFood stock?
We are carefully curating the best products so that when you search across the hundreds of products available in a category you only get 1 or 2 of the best from HeartFood. We look at price, taste, health star rating and ingredients to make sure we only stock the best food for you at a reasonable price. We have a leaning toward organic and whole foods. Because we don’t stock every thing out there in food land its much easier for you to make a good choice.
We will not stock food that is plainly unhealthy for you like; sugared soft drinks, highly refined foods or products with excessive additional additives, saturated fat, sugar or salt. The Australian Government Health Star rating system provides a good way to start comparing products.
Q: When will HeartFood be launched?
We have completed over 400 face to face and online surveys. This is helping us build the trial HeartFood app.
We are trailing HeartFood in Canberra. The trial will start in late 2016 and finish in June 2017. The trial will provide comparison and nutrient information for 35,000 barcoded food products. We will make available a limited range of best in category products for purchase by trial customers.
After our Canberra trial we will then expand Australia wide.
Q: What is the benefit of the HeartFood app?
The HeartFood app is free.
The HeartFood app gives you an inspiring and easy way to make great food choices. It saves you time looking for the hard to find healthy and tasty products. HeartFood does this by using the bar code scanner. When you scan a product in a shop or at home, HeartFood will tell you what’s in it and compare it to healthier options in the category. We will give you the opportunity to purchase those healthier products from us.
Q: What are you doing in the future?
So that people can tailor their purchasing needs to their dietary needs we will build easy to use filters on diet, allergens, ingredients and other product attributes like country of origin.
We will listen and work closely with interest groups to ensure as many needs as possible are reasonably catered for.